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cornetto advert analysis

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  Tv advert evaluation. we had to produce a tv advert for a product, but we had to change the target audience that the product already had to target a new audience. Our chosen product was cornetto each member of the group had to come up with an idea of a product to use for the project and come up with a brief idea that could be expanded on if that product was picked. As a group we decided that cornetto would be a good product to re brand and we all liked the potential in the idea. The current target audience for cornetto’s are teenagers and young adult’s mainly lower class. So, we decided to try and appeal to an older target audience and higher classes, because we felt that this demographic was not being currently hit by cornetto. We collected feedback by creating a questionnaire that was sent around to lots of different people of different age ranges we also shared our advert with the rest of the class and received feedback from them. The main two points of feedback we receive...
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