pot noodle analysis

 

Tv advert analysis.

The advert is about pot noodle, the advert is titled the slag of all snacks and the point of this advert is to show pot noodle as a east to make snack that will give you the satisfaction of easting hot food but is still as easy to make as a sandwich for example, ethe advert shows pot noodle as something that is frowned upon to have but is irresistible, and as it sys in the video. `it feels so wrong, yet it feels so right` this is because the narrative of the story is that he is effectively cheating on his wife because he is shown eating a sandwich with her but instead goes and eats a pot noodle with another woman.

The target audience is young adults, as it exaggerates the ease of the product whilst keeping great taste, secondary target audience is people that can’t cook/have limited experience cooking. 16-25 is the primary target audience.

I could not find exact details on where and when the advert was aired so I will be making educated guesses, I can infer that the advert was aired in the evening due to its slightly non pg so it will probably be intentionally kept away from young children, the other reason it would have been showed at later times is because that’s when young adults are likely to be watching tv.

The adverts is a standalone advert using real actor, it is not a continued thing using the same people, even though pot noodles adverts around this time kept some characteristics the same they were always separate identities.

This advert has a few different styles imbedded in it, its dramatic at the part when the man is sneaking into shops looking for pot noodles and being slapped in the face and turned away, it’s definitely humorous how it feels like it is comparing looking for a pot noodle to looking for a prostitute, hidden messaging can also be found in the advert, the meaning is that if you are sick of boring sandwiches and snacks.

AIDA stands for attention, interest, desire, action.

The advert attracts the attention of potential consumers with a comedy-based advert that tells a story, meaning that the potential consumers are drawn in to the story of the advert. Interest is created by making the advert take place in an exotic location, desire is created directly by the desire of the man as he searches around the city for a pot noodle. Action is not overly present in the advert.

The characteristics of the advert are the advantages of the product are that it comes in a pot meaning that it does not create washing up only a fork to eat it with and it only requires hot water to cook it. It appeals to people with a busy lifestyle maybe people who work nights and need something easy to take with them or people that don’t have long for lunch or people that can’t cook.  Its USP is that its fast and easy hot food that still tastes great.

Ofcom and ASA regulate advertising content in the United Kingdom.

the ASA sets and enforces advertising standards to ensure that advertisements are legal, decent, honest, and truthful. This applies to all forms of media, including TV, radio, print, online, and more.

Ofcom is the UK's communications regulator. It oversees various sectors of communication, including broadcasting, telecommunications, and postal services.

Both ASA and Ofcom play crucial roles in maintaining standards and ensuring responsible behaviour within the advertising and communications industries in the UK.

                        

 

 

 

 

 

 

 

 

There are lots of pieces of vibrant lighting within the advert, when the man is searching for pot the noodle, these pieces of lighting can be found in shop windows. The shots follow the man as he walks around the city however the sots are still and the actors move in and out of shots. There is some music that plays while the man is walking and there is voiceover of a random man on the telephone telling the main character about pot noodle. There is not many special effects added other then the pot noodle being shown big on the screen at the end. There is not much variety in the angles of the shots, but there are some close up shots.